Published on:
07 July 2022
The Money and Pensions Service (MaPS) estimates that 11.5 million people in the UK have less than £100 in savings, leaving them incapable of withstanding financial shocks.
With many facing cost of living pressures, it is likely that the number of people who are financially stretched will increase over the next 12 months.
Payroll savings products can be a powerful way to support the financial wellbeing of employees. Indeed, a report on payroll savings by WagestreamOpens in a new window shows that half of people would like more help with saving from their employer. In this project, we partnered with the Behavioural Insights Team (BIT), CapitaOpens in a new window and the product developer, Level Financial TechnologyOpens in a new window to design and test the impact of a new payroll savings product.
Whilst offering payroll savings is a great first step, behavioural barriers (e.g., inertia, present bias) can deter people from signing up. In this project, we tested solutions to overcome these barriers. The most effective solutions included:
We also found that people who signed up for payroll savings increased their confidence in managing their money and built a regular savings habit that created an initially small (but growing) savings buffer.
We hope these findings will be useful to employers, payroll savings providers and anyone who is interested in designing and implementing payroll savings schemes. This project forms part of a larger programme of payroll savings research funded by MaPS, including a project evaluating a payroll savings scheme with Leeds Credit UnionOpens in a new window (PDF/A, 2MD) and evaluating Sidecar SavingsOpens in a new window and an opt out savings mechanismOpens in a new window with Nest Insight.
This pilot was a collaboration between Capita, Level Financial Technology and the Financial Capability Lab, a programme funded and overseen by the Money and Pensions Service and implemented by the Behavioural Insights Team. The lab is a multi-year programme to develop and test innovative ideas to improve financial wellbeing and demonstrate paths to scale.