Vim has extensive experience in Retail banking having worked in financial services for nearly 20 years. He has been Group Director – Retail, Lloyds Banking Group since September 2017. He joined Lloyds Banking Group in June 2011 as Managing Director, Customer Products and was appointed to the Group Executive Committee in August 2013. He is also a UK Finance Board member, leading on Retail Banking. Previously Vim worked for over 12 years at Santander.